Candee Poster – Gummi und Schnee-Schuhe – Vintage Fashion Advert – Franco Barberis

Candee Poster – Gummi und Schnee-Schuhe – Vintage Fashion Advert – Franco Barberis This vintage Candee Poster enables us to step onto the vibrant and glamorous of late 1920s early 1930s Germany, where elegance and style flourished. The poster was unveiled in 1929 to advertise the Candee brand of Gummi und Schnee-Schuhe or Rubber and snow shoes. The Candee Rubber Company was a notable American footwear manufacturer that played a significant role in the early 20th century. Founded in 1903 by brothers Leverett and Arthur Candee, the company quickly gained recognition for its innovative and high-quality rubber products. Specialising in rubber footwear, Candee Rubber Company produced a wide range of shoes designed for various purposes, catering to both men and women. Their product line included rubber boots for industrial workers, rubber galoshes to protect shoes from rain and snow, as well as rubber-soled shoes for everyday wear. One of their most popular and enduring products was the “Gummi” shoe, renowned for its durability and ability to withstand harsh weather conditions. This 1929 Candee Poster is a mesmerizing shoe and boots ad that captured the essence of the era. Artfully crafted by the talented Franco Barberis, this advertisement portrayed a scene that exuded both sophistication and resilience. At the heart of the composition stands a striking flapper girl, the epitome of 1920s fashion and spirit. With a stoic demeanor, she gracefully strides down the bustling high street, exuding an air of confidence and independence. Her chic ensemble, influenced by the art deco movement, showcases the latest trends of the time, drawing admiration from passersby. By her side, a snowy white Scottish terrier serves as a faithful companion, reflecting the loyalty and unwavering support symbolized by Candee footwear. Together, the pair radiates a captivating charm, capturing the imagination of onlookers and drawing them into an alluring world. As the scene unfolds, the city streets are lined with chauffeur-driven limousines, a testament to the opulence and glamour of the era. Yet, amidst the affluence, nature remains unforgiving. Rain, sleet, and snow challenge the city dwellers, threatening to dampen their spirits. However, the flapper girl remains undeterred, for she is equipped with Candee’s Gummi and Schnee-Schuhe – a beacon of hope in the face of the terrible inclement weather. Franco Barberis skillfully portrays the functionality of Candee’s shoes, emphasising their sturdiness and durability. The Gummi and Schnee-Schuhe offer the wearer a shield against the elements, ensuring that the stylish individual is not hindered by rain-soaked pavements or snow-covered pathways. Beyond the pragmatic appeal, the advertisement symbolizes a deeper narrative. It encapsulates the evolving role of women in society during the 1920s – a period marked by social change and female empowerment. The flapper girl embodies the modern, liberated woman, boldly navigating the challenges of the world with her head held high and her feet adorned with Candee Rubber Shoes. The Candee Rubber Company Candee’s commitment to quality and craftsmanship earned them a reputation for producing reliable and long-lasting footwear. This reputation was further bolstered by their incorporation of the latest technologies and manufacturing techniques in the industry. The Candee Rubber Company constantly strived to improve their products, making them a trusted choice among consumers. In addition to their functional appeal, Candee Rubber shoes also embraced style and fashion. While many rubber shoes of the time were utilitarian in design, Candee Rubber Company managed to infuse a touch of elegance and aesthetics into their products. Their shoes were not only practical but also visually appealing, making them a preferred choice for individuals seeking both comfort and style. Throughout the 20th century, the Candee Rubber Company experienced periods of prosperity and growth. Their footwear became widely distributed across the United States, and they even expanded their market to other countries, gaining international recognition for their quality products. However, like many other companies, Candee Rubber faced challenges and changes in the market. As the rubber industry evolved, the company experienced shifts in demand and consumer preferences. Eventually, the company ceased operations, and its legacy lives on through vintage Candee Rubber shoes that remain sought-after collectors’ items and nostalgic relics of the past. The artistry of Franco Barberis elevates this advertisement beyond a simple promotional piece. It becomes a work of art that reflects the spirit of an era, a celebration of elegance, resilience, and progress. Barberis’s Gummi and Schnee-Schuhe advertising poster encapsulates the aspirations of the modern woman, offering not just practicality but also a symbol of strength and determination. The poster artist Franco Barberis Franco Barberis stands as a distinguished poster artist whose creative brilliance has left an indelible mark on the world of vintage travel posters. Hailing from an era when art and design reigned supreme, Barberis showcased an exceptional talent for capturing the essence of alluring destinations and iconic fashion brands. His portfolio includes stunning travel posters that transported viewers to enchanting locales, enticing them to embark on adventures of a lifetime. From the picturesque landscapes of Tessin and the serene beauty of Lugano to the sophistication of St. Moritz, Barberis skillfully depicted the allure of these destinations. Through his artistry, he infused these posters with a sense of wanderlust and wonder at the world. Additionally, Franco Barberis collaborated with esteemed fashion manufacturers such as PKZ and Bally shoes. His artistic expertise seamlessly merged with the world of fashion, creating visually captivating advertisements that exuded elegance and style. These posters showcased not just products but a lifestyle, captivating audiences with the allure of luxury and sophistication. Barberis’ vintage travel posters are often characterised by their vibrant colors, attention to detail, and art deco influences. Each composition radiated a timeless charm, allowing modern viewers to immerse themselves in the romance of bygone eras. Collectors and art enthusiasts continue to cherish his works, as they offer a glimpse into the golden age of travel and design. Though specific details about Franco Barberis beyond his artistic contributions are scarce, his legacy endures through his exceptional artwork. His travel posters and fashion advertisements have become cherished relics, transporting us back in time to a world of elegance, adventure, and artistic excellence. Franco Barberis remains a celebrated figure in the world of vintage travel posters, leaving behind a legacy that continues to captivate and inspire generations to come.